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Canadian small bizJune 26, 2026 · 8 min read

How to Start a Business in Canada: A Step-by-Step Guide

Everyone seems to want to be an entrepreneur these days, but wanting to start a business and actually knowing how to do it are two very different things.

I quit my corporate job in 2018 to start a yoga business from scratch. I had zero entrepreneurial experience, about $300, and an idea. With a lot of delusion, perseverance, luck, and timing that business inevitably spiraled into something else entirely (you can read my origin story here).

While I actually don’t recommend anyone quit their job to build a business like I did, I do aspire to make small business ownership in Canada as accessible as possible to as many people as possible. So, whether you want to start a business, build a side hustle, or are just curious about what it takes… let me explain.

Step 1: Choose Your Product or Service

If you want to start a business, chances are you have some sort of idea. If not, that’s okay too (this step will help either way).

The key to a successful business is making sure you’re offering something people actually want and something you actually want to be doing. I like to think of a great business idea as the intersection of three things:

  • Passion — what you genuinely care about
  • Skills — what you’re good at, or can become good at
  • Value — what people are willing to pay for

Where all three overlap? That’s your sweet spot.

Start by listing out every idea, skill, or topic you could build something around. Then run each one through those three filters. This is the most important work you’ll do before investing any time or money.

Step 2: Create Your Offer

Once you’ve landed on your sweet spot, it’s time to get specific about what you’re actually selling.

Ask yourself:

  • Will you be selling a product or a service?
  • Where do you plan to sell it?
  • How will you collect payment?
  • What problem does it solve, and who is it for?
  • What makes it different from what’s already out there?

That last one matters more than people think. You don’t have to be the only person doing what you do, you just have to give people a reason to choose you. Price, experience, niche, format, personality… any of these can be your edge.

Step 3: Define Your Ideal Client

This is the step most people rush through, and it costs them later.

Before you spend time building anything, get clear on who you’re building it for:

  • Who do you want to buy your product or service?
  • Why would they want to buy from you specifically?
  • What problem are you solving for them?

Write out their demographics, behaviours, and the challenges they currently face that would lead them to your offer. The more specific you can get, the easier every single marketing decision becomes later.

It’s less about trying to make your offer as desirable as possible to everyone, and instead focus on selling to the right people who actually need what you’re selling.

Step 4: Register Your Business Name

Here’s where things get Canada-specific. And I want to be clear about something that trips a lot of people up: registering your business name and registering to charge sales tax are two completely separate things.

Business Name Registration

This is simply telling the government “Hey, I own a business and this is what it is called”.

In Canada, sole proprietors who operate under a trade name (i.e. Business ABC123) or a deviation of their legal name (i.e. Jane Doe Photography) are required to register that name with the province or territory where they reside. The only exception is Newfoundland. This is required regardless of your income level.

The CRA offers more insight into this, on the page here.

Sales Tax Registration (PST/GST/HST)

This is what allows you to start charging sales tax to your clients or customers.

Federally, you’re required to register once your revenue exceeds $30,000, but you can register voluntarily before that. PST thresholds and requirements vary by province.

Important note: you cannot charge sales tax if you’re not registered to do so.

Check your province or territory’s government website for the specific registration process (it varies, but it’s usually straightforward).

Step 5: Get a Business Bank Account

Once you’ve registered your business and obtained your Business Identification Number, you’re eligible to open a business bank account. If you’re a sole proprietor operating under your legal name, you can also open one… you’ll just need to explain the nature of your business and provide proof that you actually have a business (such as invoices, website, sales tax registration, etc).

Do not skip this step. Mixing personal and business finances is one of the messiest mistakes you can make, and it will complicate your taxes enormously.

My go-to recommendation for sole proprietors is the EQ Bank Business Account — it’s free, easy to set up, and works well for most small business needs.

Step 6: Organize Your Finances

If you’re making money in your business, you will eventually owe income tax. That’s the deal. The good news is that staying organized doesn’t have to be complicated or expensive.

Here’s what you need to know:

  • Track every dollar coming in and going out (my small business bookkeeping template will help you do exactly that)
  • Know what expenses are deductible for your business (home office, phone, software, business travel — the CRA has resources, but I recommend you always talk to an accountant about what applies to you specifically)
  • Set aside money for taxes as you go (a safe starting point is usually 15–30% of gross revenue)

You don’t need fancy accounting software to start. Platforms like Wave, Sage, and QuickBooks exist, but if you’re not ready for that, a simple spreadsheet works just fine. I recommend using my Small Business Bookkeeping Template. It’s only $7, no accounting background required, and it covers everything you need to stay on top of your numbers from day one.

Step 7: Build Your Website

In 2026, having some kind of online presence isn’t optional. The good news is there are a lot of tools available depending on your business type and budget.

Some options worth looking at: Claude Code, Carrd, Squarespace, Shopify, Airo AI, and Stan Store (especially useful if you’re selling digital products). I sell my digital products through Stan Store and it’s been a great fit.

While you’re at it: lock down your social media handles. Try to keep them consistent across platforms. This will make you easier to find and help you to look more professional as a budding business.

Step 8: Drive Traffic and Promote Your Business

This is where most first-time business owners make the single biggest mistake: they build something and then wait for people to find it.

Just because you built it doesn’t mean they’ll come.

It’s on you to make people aware of your offer.

Social media, blog posts (just like this one), email marketing, word of mouth, paid ads, media features; these are all tools at your disposal. You don’t need to use all of them. You need to pick one or two places where your ideal client actually spends time, and show up there consistently.

Consistency beats perfection every single time.

In Summary…

This is the foundation of how to start a business in Canada, but it doesn’t cover everything. Things like pricing your offer, forecasting your finances, building a brand that stands out, finding clients and making consistent sales… that’s the stuff that actually grows a business after you’ve launched it and it’s a lot more than I can summarize in a few paragraphs.

I share daily content on TikTok to help you with all this stuff, but if you’re more of a ‘learn and implement immediately’ type person, I built the Canadian Business Builder for you.

I’ve packaged everything I’ve learned in my 8+ years of entrepreneurship, and laid it out for you step by step. No fluff, no “siX FiGuRe SeCreTs” and it comes with a 7 day money back guarantee.

Most people never actually start their business. Whatever you use to build yours, the most important step is the one you take next. So take it.