The blog

Receipts, opinions &
working frameworks.

My thoughts on UGC, content strategy, and the state of online business. New posts every other week(ish).

Content Creation5 min read

The Difference Between UGC and Influencer Marketing (And Why Brands Keep Getting It Wrong)

UGC and influencer marketing aren’t the same thing, and confusing them costs brands real money. Here’s the difference and how to know which one you actually need.

June 19, 2026Read →