The blog
Receipts, opinions & working frameworks.
My thoughts on UGC, content strategy, and the state of online business. New posts every month.
Canadian small biz4 min read
Small Business Tools I’d Actually Recommend
No “50 tools you need” lists here. After nearly a decade in business, these are the tools I genuinely use and would tell a friend about over coffee.
October 19, 2026Read →
Canadian small bizHow-to5 min read
The Single Tool Saving My Small Business Hundreds of Dollars a Year
Paying for email, Zoom, Calendly, DocuSign, Loom and Dropbox separately? Here’s the one tool that replaced almost all of them in my business.
October 1, 2026Read →
Canadian small bizHow-to8 min read
How to Start a Business in Canada: A Step-by-Step Guide
Wanting to start a business and actually knowing how to do it are two very different things. Here’s a step-by-step Canada-specific guide from someone who’s been doing this for 8+ years.
June 26, 2026Read →
Content Creation5 min read
The Difference Between UGC and Influencer Marketing (And Why Brands Keep Getting It Wrong)
UGC and influencer marketing aren’t the same thing, and confusing them costs brands real money. Here’s the difference and how to know which one you actually need.
June 19, 2026Read →